Best Time to Post on X

Find your optimal posting windows with a research-backed heatmap. Customise by timezone, goal, and industry — free.

Timezone

Goal

Industry

Weekly Posting Heatmap

Engagement · General

Activity: None Low Medium High Peak

	12a			3a			6a			9a			12p			3p			6p			9p
Mon
Tue
Wed
Thu
Fri
Sat
Sun

6am

12pm

6pm

	6a		8a				12p				4p		6p		8p	9p
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Showing 6am–10pm · Overnight hours omitted

How the data works

The heatmap is based on aggregated research from Sprout Social, Buffer, and HubSpot studies covering millions of posts. Each cell represents a one-hour posting window on a given day of the week. Darker green = higher expected engagement relative to other windows for your selected goal and industry.

Times shown are adjusted to your selected timezone. The underlying data reflects US-centric research patterns — use this as a starting point, then refine based on your own X Analytics.

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Frequently Asked Questions

What is the best time to post on X (Twitter)?

For general engagement, the research-backed best times are weekdays during lunch (12–1pm) and early evening (5–7pm) in your local timezone. Wednesday and Thursday consistently outperform other days across most studies.

Does timezone matter for Twitter posting times?

Yes. Posting times are most effective when aligned with when your target audience is awake and scrolling. Use the timezone selector above to see times in your local zone, and consider where your followers are based.

How is this data sourced?

The heatmap is based on aggregated findings from Sprout Social, Buffer, and HubSpot studies covering millions of X posts. It reflects general patterns across large datasets, not real-time or account-specific data.

Does the best time to tweet differ by industry?

Yes, significantly. B2B and SaaS audiences are most active during business hours on weekdays, while creator and e-commerce audiences often see better engagement in evenings and weekends. Use the industry selector to see tailored recommendations.

What about the best times to post for follower growth vs engagement?

Follower growth peaks when your content reaches new audiences — often during commute hours and evenings when people browse discovery feeds. Engagement (likes, replies) tends to peak slightly earlier, around lunch. Switch between goals in the tool to compare.

Should I post every day on X?

Consistency matters more than volume. 3–5 posts per week at optimal times will outperform daily posting at random hours. Use the heatmap to choose your best 3–5 windows and build a repeatable schedule around them.