How the X algorithm actually works — what really drives reach, what replies and reposts do to visibility, and the best times to post for more impressions.
Replying on X does affect your reach — but not how most people think. Here is what the algorithm actually measures and how to reply in a way that compounds your visibility.
Reposting your own tweets on X can extend reach — but the algorithm treats it differently than a new post. Here is when it helps, when it hurts, and the right cadence.
Posting at the wrong time can cost you 40% of your potential reach. Here's when to post on X — by goal, by industry, and how to find your own best windows.