Growth··16 min read
X Algorithm 2026: Why One Reply Beats 27 Likes
X open-sourced its Grok-powered algorithm in 2026. The exact published weights: a reply counts for 27 likes, the 60-minute window, and what gets buried.
How the X Algorithm Works
How the X algorithm actually works — what really drives reach, what replies and reposts do to visibility, and the best times to post for more impressions.
Strategy··7 min read
Best Time to Post on X (Twitter) in 2026
Posting at the wrong time can cost you 40% of your potential reach. Here's when to post on X — by goal, by industry, and how to find your own best windows.