Strategy & Tactics

Alt Text

A written description added to images on social media that makes content accessible to visually impaired users and improves SEO.

Alt text (alternative text) is a written description attached to an image that is read aloud by screen readers for visually impaired users. Most major social platforms — X, Instagram, LinkedIn, Facebook — allow users to add alt text to images before publishing.

Beyond accessibility, alt text is also used by search engines to understand image content. Well-written alt text describes the image accurately and concisely (typically under 125 characters), without starting with "image of" or "picture of."

For brands, writing alt text is both an accessibility best practice and a signal of brand quality. Neglecting it excludes a significant portion of your potential audience.

Related Terms

Content Strategy

A plan that defines what content you'll create, for whom, on which channels, and to achieve which goals.

UGC (User-Generated Content)

Content created by customers, fans, or followers featuring your brand, rather than by the brand itself.

Frequently Asked Questions

Does alt text affect social media reach?
On most platforms, alt text doesn't directly boost algorithmic reach. However, it improves accessibility for visually impaired users and contributes to image indexing on some platforms. It's primarily an ethical and SEO practice.

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