Brand Mention
Any instance where your brand name is referenced on social media, whether tagged or untagged.
A brand mention is any instance of your brand name, product name, or key personnel being referenced on social media. Mentions can be tagged (using @yourhandle, which triggers a notification) or untagged (just typing your brand name in text, which requires social listening tools to detect).
Tracking brand mentions is fundamental to understanding how people talk about your brand, managing your reputation, and finding opportunities to engage. Untagged mentions are often more numerous than tagged ones — many people talk about brands without formally tagging them.
Responding to brand mentions (especially complaints and questions) shows responsiveness and builds trust. Brands that monitor and respond to all mentions consistently outperform those that only respond when tagged.
Related Terms
Social Listening
Monitoring social media channels for mentions of your brand, competitors, or relevant topics to gather insight and inform strategy.
Brand Awareness
The degree to which your target audience recognizes and remembers your brand on social media.
Share of Voice
Your brand's proportion of total social media mentions or conversations compared to your competitors.
Community Management
The practice of building, growing, and managing an online community around a brand or topic on social media.
Frequently Asked Questions
- How do I track brand mentions on social media?
- For tagged mentions, your native platform notifications work. For untagged mentions, use social listening tools like Brandwatch, Mention, Sprout Social, or even free tools like Google Alerts. Set up alerts for your brand name, product names, and common misspellings.
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