Pinned Post
A post permanently fixed to the top of your social media profile so it's the first thing visitors see.
A pinned post is a piece of content you manually fix to the top of your profile page, ensuring it's the first thing visitors see regardless of when it was published. X, Instagram, Facebook, LinkedIn, and TikTok all support pinning one or more posts.
Your pinned post is premium profile real estate — it gets seen by every new visitor who is evaluating whether to follow you. It should do one of: establish your best work, clearly explain what you do and who you help, make a strong first impression, or capture leads (a post with a link to your newsletter or free resource).
Pinning a high-engagement post also provides ongoing social proof — new visitors see that hundreds of people have liked and replied, which increases perceived credibility.
Related Terms
Bio
The short description in your social media profile that explains who you are, what you do, and why people should follow you.
Call to Action (CTA)
A prompt in your content that tells the audience what you want them to do next, such as "follow," "reply," or "click the link."
Personal Brand
The public image and reputation an individual builds on social media through consistent content, expertise, and values.
Frequently Asked Questions
- What should I pin to my X profile?
- Your best-performing post, your most valuable thread, or a post that clearly explains what you do and why someone should follow you. Update your pin every 1-3 months to keep it fresh. A pinned post from 2 years ago signals that your profile isn't actively managed.
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