Reach
The total number of unique people who saw your social media content during a given time period.
Reach measures how many distinct individuals were exposed to your content — unlike impressions, which count multiple views by the same person. If 500 unique people saw your post (even if some saw it twice), your reach is 500.
Reach is a fundamental metric for understanding your content's actual audience size. Growing reach over time indicates that your content is being discovered by new people, either through algorithm amplification, shares, or hashtag discovery.
For brand awareness goals, reach is a primary success metric. For engagement and conversion goals, focus more on engagement rate (engagements relative to reach) and conversion rate.
Related Terms
Impressions
The total number of times your content was displayed on someone's screen, including multiple views by the same person.
Organic Reach
The number of unique people who see your content without any paid promotion.
Engagement Rate
The percentage of people who engaged with your content out of those who saw it, used to measure content effectiveness.
Algorithm
The set of rules a social media platform uses to decide which content to show users and in what order.
Frequently Asked Questions
- How do I increase my reach on social media?
- Create content that gets shared and replied to (the algorithm amplifies highly engaging content), post at optimal times for your audience, use relevant hashtags, collaborate with other accounts for cross-promotion, and engage with content from larger accounts in your niche.
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