Advertising Terms — Social Media Glossary
8 terms · alphabetical
← Back to full glossaryA performance-based marketing model where creators earn a commission for driving sales or leads through unique tracking links.
An organic social media post that you pay to promote to a wider audience beyond your existing followers.
The cost to show your ad to 1,000 people, a standard metric for measuring the efficiency of paid social campaigns.
Paid content designed to match the look, feel, and format of the platform or publication where it appears.
Social media advertising that uses budget to show content to targeted audiences beyond your organic followers.
Showing ads on social media to people who have previously visited your website or engaged with your content.
Content created by or for a brand that is paid for and disclosed as advertising, though styled to look like organic content.
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