Strategy & Tactics Terms — Social Media Glossary
38 terms · alphabetical
← Back to full glossaryRunning two variations of a social media post or ad simultaneously to see which performs better.
How prominently a brand or product appears in answers generated by AI assistants like ChatGPT, Claude, Perplexity, Gemini, and Copilot.
The use of coded words or phrases to avoid content moderation filters while discussing sensitive topics on social media.
A written description added to images on social media that makes content accessible to visually impaired users and improves SEO.
Answer Engine Optimization (AEO)
Optimising content to be selected as a direct answer by AI assistants, voice search, and featured snippets rather than appearing as a ranked link.
The short description in your social media profile that explains who you are, what you do, and why people should follow you.
The degree to which your target audience recognizes and remembers your brand on social media.
The ongoing practice of tracking what is being said about your brand across social media and the web.
The consistent personality and tone a brand uses across all its social media content and communications.
A prompt in your content that tells the audience what you want them to do next, such as "follow," "reply," or "click the link."
The practice of building, growing, and managing an online community around a brand or topic on social media.
A planning tool that schedules what content will be published on which channels and on which dates.
The practice of finding and sharing relevant third-party content with your audience, adding your perspective or commentary.
The core topics or themes a brand consistently creates content around to build focused, recognizable expertise.
A plan that defines what content you'll create, for whom, on which channels, and to achieve which goals.
Publishing the same or similar content across multiple social media platforms at the same time.
Generative Engine Optimization (GEO)
The practice of optimising content and brand signals to appear in AI-generated answers rather than traditional search result lists.
When a brand or account stops responding to comments, DMs, or mentions without explanation.
A word or phrase preceded by # that categorizes content and makes it discoverable to users following or searching that topic.
Using social media to attract and capture potential customers' contact information or interest for follow-up.
A single clickable URL in a social media profile that directs followers to content, products, or a landing page hub.
Optimising digital presence specifically to appear in responses generated by large language models used as search and research tools.
The stages a potential customer moves through from first discovering your brand to making a purchase decision.
The strategies and mechanisms a creator or brand uses to generate revenue from their social media audience.
The practice of inserting your brand into a trending news story or cultural moment to gain visibility.
The public image and reputation an individual builds on social media through consistent content, expertise, and values.
A post permanently fixed to the top of your social media profile so it's the first thing visitors see.
Creating and publishing content in direct response to live events, breaking news, or cultural moments as they unfold.
Using tools to queue and automatically publish social media posts at specific future times.
A goal-setting framework where objectives are Specific, Measurable, Achievable, Relevant, and Time-bound.
Monitoring social media channels for mentions of your brand, competitors, or relevant topics to gather insight and inform strategy.
Using social media to find, connect with, and nurture prospects as part of the sales process.
A schema.org markup that identifies which sections of a page are most suitable for AI assistants and voice interfaces to read aloud or cite directly.
The specific group of people most likely to benefit from your content or product, defined by demographics, interests, and behaviors.
The practice of sharing original insights, opinions, and expertise to establish yourself as an authority in your field.
Content that spreads rapidly across social media through extensive sharing, reaching a much larger audience than the creator's normal reach.
The practice of capturing customer opinions, feedback, and language from social media to inform marketing and product decisions.
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