Metrics & Analytics Terms — Social Media Glossary
18 terms · alphabetical
← Back to full glossaryData and metrics that measure how your social media content is performing, including reach, engagement, and conversions.
The group of people who follow or regularly engage with your social media content.
Any instance where your brand name is referenced on social media, whether tagged or untagged.
The percentage of people who clicked a link in your post out of everyone who saw it.
The percentage of people who complete a desired action (sign-up, purchase, download) after clicking from your social content.
Traffic and sharing that happens through private channels (DMs, email, WhatsApp) that can't be tracked by analytics tools.
Any interaction a user takes with your social media content, including likes, comments, shares, saves, and clicks.
The percentage of people who engaged with your content out of those who saw it, used to measure content effectiveness.
A user who has subscribed to see your social media content in their feed.
The total number of times your content was displayed on someone's screen, including multiple views by the same person.
A measurable metric used to evaluate whether social media activity is achieving its intended business objectives.
The number of unique people who see your content without any paid promotion.
The total number of unique people who saw your social media content during a given time period.
The financial return generated from your social media efforts relative to the cost of those efforts.
Using software to automatically detect whether social media mentions of your brand are positive, negative, or neutral.
Your brand's proportion of total social media mentions or conversations compared to your competitors.
Tags added to URLs that let analytics tools identify exactly which social media post or campaign drove a website visit.
Social media metrics like follower counts and likes that look impressive but don't directly correlate to business outcomes.
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