Content Formats Terms — Social Media Glossary
12 terms · alphabetical
← Back to full glossaryAn interactive Q&A format where a person opens themselves up to unrestricted questions from their audience.
A multi-image or multi-slide post that users swipe through horizontally, popular on Instagram and LinkedIn.
Content with a sensational or misleading headline designed to drive clicks, often delivering less than it promises.
Social media content that disappears after a set time, like Instagram Stories or Snapchat Snaps (typically 24 hours).
Content that remains relevant and valuable long after it was published, not tied to a specific news event or time period.
A short, looping animated image file widely used in social media posts, comments, and messages to express reactions or humor.
Short-form vertical video content on Instagram, discoverable beyond your followers through the Reels feed.
Broadcasting real-time video to an audience on a social platform, allowing viewers to watch and interact simultaneously.
A piece of content — typically an image with text — that spreads rapidly through social sharing because it resonates humorously or culturally.
Video content typically under 60 seconds designed for quick consumption, as popularized by TikTok, Instagram Reels, and YouTube Shorts.
A connected series of posts on X that form a longer narrative, explanation, or story.
Content created by customers, fans, or followers featuring your brand, rather than by the brand itself.
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